Don't tell my wife, but Chris Noth is the latest star in Amazon.com's great experiment in short-films and blatant product placement. He stars in "Tooth Fairy," a piece that — seemingly in tribute to his giddiest island fan — features cookware and cutlery, among other things.
Past stars include Blair Underwood and Minnie Driver. Interestingly, the films are presented via Flash, and not a more conventional streaming media format. Wonder if Real and Microsoft are worried?
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By Ryan Kawailani Ozawa · Launched 6 years ago
Island innovation in focus. Hawaii-based science, technology, startups and entrepreneurs, featuring local leaders, creators, educators, and more.
